I got a sample of this in my most recent Target beauty bag (I highly recommend following Target’s Facebook because they give out free beauty bags once a season – around 4 times a year – but they go quickly so the best way to get them is to get advance notification through the Facebook page). Pixi Beauty Primer No.1 Even Skin retails at an astounding $29.00 at Target/online.

The description says,”Truly luxurious skin illuminating face primer to correct uneven skintone, restore skin’s youthful glow and balance skin hydration. Packed with anti-aging Vitamin A and skin-protecting Vitamin E.”

Well – it certainly illuminates – a little too well. It gave my face a quite alarming glow, in fact, to the point that my skin looked almost oily. It went on easily and I was able to rub it into my skin, but it’s simply too bright – it gave my face an unnatural all-over pink flush, unlike any other primer I’ve ever tried. I have fair skin, but not extremely fair, so I can’t imagine what it would do to someone with pale skin. Having said that, it does give a glow, stayed on fairly well and didn’t dry out my skin, so if you have tanned or dark skin, I would recommend trying this – it may be exactly what you’re looking for. As for me, however, I’m going to stay far far away – and I recommend anyone with fair skin doing the same unless you want to look faintly intoxicated.

Verdict: Lose it.

Tagged: beauty, beauty product review, beauty review, drugstore beauty, makeup, Pixi Beauty Primer No.1 Even Skin, Pixi Beauty Primer No.1 Even Skin review, pixi primer review, pixi review, primer review, skincare, Target, Target beauty bag