I’ve always had mixed feelings about Gap in the same way I do about every luxury retail brand (as in, is it really necessary to make or sell clothes that cost over $100? What body image are you selling? Are you contributing to the same desperate frenetic cycle of “more is better” and there is one right way to live that 99% of the companies in the U.S. seem to be marketing?)
Regardless, Gap’s latest TV commercials are lovely – this one features Alexa Ray Joel sings her version of father Billy Joel’s classic, “Just the Way You Are.”
Tagged: Alexa Ray Joel, Billy Joel, blues, fashion, fashion marketing, Gap advertising, Gap TV commercial, Just the wAy you are, music, retail, TV commercial
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